Another Great Postcard To Swipe For Your Business
December 8, 2011 by Pete Mitchell
Filed under Way Cool Info:
Some of the worst words in business are “my product is for everyone.”
I can’t tell you how many times I’ve met with a client and they’ve told me that their product or service is for everyone and therefore they want to know how to reach the “everyone” market.
Rarely is it true that someone’s product or service is for everyone, but even if it is, pray that it isn’t. It is nearly impossible to finance the marketing to everyone.
I saw this postcard and immediately loved it. This storage company, which anyone with more stuff than space can use, has decided to niche their marketing. On this postcard, they are targeting contractors.
I really love the “Get a FREE 6-pack” with tour offer. I kinda want to check out their facility just for that reason!
Love the offer. I just wish they had a sense of urgency tied to the offer such as “Move In Special for Contractors Available Through 12/15/2011″ or some such.
The real take away from this postcard is that they took a product that is for “everyone” niched down the offer to a segment of the population and targeted them. The next move for them is to take out the word “Contractors” and change it to another niche group and target that group. Dentists, Doctors, Mortgage Companies, etc.
How can you use this idea in your business? Tell us below.
What ya got to say??