Way Cool Info:

Silver-Tongued Liars

In the past two weeks I’ve received calls from two different companies that employ professional liars. They were salesman selling some of the most obscure advertising I’d heard of. I received these calls because my financial... 

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To Mastermind or Not to Mastermind – That is your question

12:28pm – Rossmoor, CA It’s not enough to hear me tell people the value of being in a vibrant group of entrepreneurs, sometimes it takes the voice of others to get that point across. Here’s a quick video from... 

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2012 is YOUR Year

5:20 PM January 1, 2012 Rossmoor, CA . Right now, I’m sitting in my movie theater room enjoying a Sam Adams Cherry Wheat – or as I like to call it, a little drink of heaven… December was a great month for me.... 

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How To Write A Press Release

The word “Press Release” seems to scare most people to death. On top of that — not many people take the time to even think of writing their own Press Release. And now, with so much of the US consuming their news... 

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Another Great Postcard To Swipe For Your Business

Some of the worst words in business are “my product is for everyone.” I can’t tell you how many times I’ve met with a client and they’ve told me that their product or service is for everyone and therefore... 

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Got Guns? Bring Them In To Our Bank!

Good marketing attracts prospects. Great Marketing repels the wrong prospects and opens the flood gates of the right prospects. John Brantuk from Glen-L Marine Design sent this email with article to me. It is a perfect example... 

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Shrink Your Dreams.

Can anyone else explain this quote to me? I don’t get it. My wife asked me to drive over to Ikea to look for some knick-knack type of thing. After entering the top of their maze there was this quote on the wall. I don’t... 

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Even This Can Of Soda Does It Better…

0800 Zulu Time. San Pedro, CA. Professionalism sucks the life out of sales. So many people try to sound all prim and proper and they alienate their idea customers. I’ll let you in on a little secret: “People don’t... 

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Advertise Here! (and other ways to kiss your money goodbye…)

1700 Zulu Time. If you are looking to spend your advertising money, you will never find a shortage of places to spend it. I picked up a couple of steaks to fire up on the new BBQ I received as a birthday gift. As I was putting... 

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Steve Jobs, iSad

I just wrote about Steve jobs in the September issue of The Marketing Insider, my print newsletter that goes out to only the finest business leaders (if you would like to receive this publication free, sign up here), now the oracle... 

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Copy This Postcard To Get More Business

Those who receive The Marketing Insider Letter via snail mail (if you don’t, why not? It’s free!) have been following the saga of the birth of my son. He was born 6 weeks early on August 20th and he spent the next... 

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[VIDEO] Ad X-Ray on Newspaper Ad

Newspaper ads are one of the best ways to get new sales. In this video you will discover some of the successful strategies and two fatal flaws that this company is making in it’s newspaper advertisement.    Read More →

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The Loneliest Job

Wednesday, 11:32 AMSeal Beach, In The Almost Bankrupt California I can count on one hand the number of people that are good friends that can relate to me. The Entrepreneur is one of the loneliest gigs on earth. If you run a small... 

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Secrets To Landing Page Converstions

Wednesday, 9:30 AM Rossmoor, CA The bulk of my days are spent getting customers to line up like a battalion to invest in the products and services of my clients. This last project was no different… Most clients when they... 

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Not Another Integrity Problem!

Monday, 6:37pm Rossmoor, CA. in·teg·ri·ty [in-teg-ri-tee] –noun 1.adherence to moral and ethical principles; soundness of moral character; honesty.  . Funny thing this integrity thing, when you don’t have it, people... 

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