You can’t keep a good liberal down! Recently, I invested in a large package of Press Releases from PRWeb. Why did I do this? Actually there are several reasons… 1) From an SEO standpoint, I like the backlinks that I get from the thousands of sites my release finds itself on. 2) From a traffic [...]
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Like every American, I remember. When they attacked us on September 11th, I was a financial advisor. Had several appointments that day at peoples’ homes. My modus operandi — showering, and finishing my first appointment’s presentation and paperwork — was rolling along. Hadn’t turned the TV on. No radio. I was working. One of my [...]
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12:11 PM Los Angeles Time, Saturday August 18, 2012 Yesterday I was surfing the net, working on something (right now I can’t even remember what it was) when I saw an article come across my toolbar that the SEC just closed down another Ponzi Scheme – this time, to the tune of $600 million dollars. [...]
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How many times have I heard from business owners that “direct mail doesn’t work.” Of course what I know is that most business owners don’t know how to move a prospect to take action. They simply look at the mail they have received, recreate a watered down version of an already poor ad, and mail [...]
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In the past two weeks I’ve received calls from two different companies that employ professional liars. They were salesman selling some of the most obscure advertising I’d heard of. I received these calls because my financial planning business (which doesn’t take on new clients) is still a powerhouse agency in the city of Long Beach. [...]
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12:28pm – Rossmoor, CA It’s not enough to hear me tell people the value of being in a vibrant group of entrepreneurs, sometimes it takes the voice of others to get that point across. Here’s a quick video from a fellow traveler that you should check out: If you are in the Southern California area [...]
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5:20 PM January 1, 2012 Rossmoor, CA . Right now, I’m sitting in my movie theater room enjoying a Sam Adams Cherry Wheat – or as I like to call it, a little drink of heaven… December was a great month for me. Not in terms of new clients, but because of the continuing education [...]
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The word “Press Release” seems to scare most people to death. On top of that — not many people take the time to even think of writing their own Press Release. And now, with so much of the US consuming their news via the Internet, bloggers get offended by the term “Press Release” so we [...]
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Some of the worst words in business are “my product is for everyone.” I can’t tell you how many times I’ve met with a client and they’ve told me that their product or service is for everyone and therefore they want to know how to reach the “everyone” market. Rarely is it true that someone’s [...]
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Good marketing attracts prospects. Great Marketing repels the wrong prospects and opens the flood gates of the right prospects. John Brantuk from Glen-L Marine Design sent this email with article to me. It is a perfect example of a bank using “personality” to bring in the kind of clients they want and keep out those [...]
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